REWIND WITH US

REWIND It 10® is a hair care hub for easy, performance-based products designed to fight greys at the root.

It’s time to
rewind the clock.

REWIND It 10 formulates high-performance hair color management systems designed for people on the go. Our simple, intuitive hair systems are enriched with vitamins to give your roots a moisturizing boost, while discreetly covering up greys.

Created by It’s a 10 Haircare founder Carolyn Aronson, President of It’s a 10 Haircare Jeff Aronson, and dear friend and Hip Hop legend Fat Joe, ReWind It 10 Hair is every man’s solution to at-home hair coloring. This amazing trio of friends, while enjoying dinner, determined the need for high quality, easy to use, modern hair color for men. With 3+ years in the making, ReWind it 10 was made. Focusing on professional-grade Italian formulas that allow men everywhere access to salon-quality results from the comfort of their home or local barber.  

As Jeff and Fat Joe began talking about this initiative with their friends, the network of ambassadors was developed for Rewind it 10. And together with 8 Top Tiered ambassadors- DJ Khaled, Travis Kelce, Jencarlos Canela, Stephen Thompson, Tyson Beckford, and Kevin Creekman, Tank - Carolyn, Jeff and Fat Joe agreed on 3 must haves for Rewind it 10: Ammonia Free, easy to use professional color, and gentle on the skin. The result is Rewind it 10 hair color for your hair, beard or mustache in as little as 5 minutes, leaving you looking 10 years younger!

America’s most influential men rely on us to help them rewind the clock.

Meet the Crew

For hair

Complete, bold color systems to revive the hair on your head.

For beard

Keep greys at bay with the ultiamte beard touch up kit.

Why do the ingredients
in hair and beard color matter?

Because healthy, bold hair means confidence.

PROFESSIONAL
ITALIAN COLOR

AMMONIA-FREE
FORMULAS

FAST RESULTS
IN 5-10 MINS

Macadamia
Seed Oil

Helps to nourish the skin and hair and keep it soft

Meadowfoam
Seed Oil

Assists in hydration of the hair and skin

Aloe Vera

Soothing to the skin

“Why fight time when you can rewind time?”

- DJ KHALED, REWIND IT 10 AMBASSADOR

- DJ KHALED, REWIND IT 10 AMBASSADOR

It’s time to rewind the clock.
Get started by finding your color.

Find My Color