FAT JOE

FIND OUT WHY
FAT JOE USES
REWIND IT 10.

"Rewind it 10 makes me look good.
And when I look good I feel good!!!”

DJ KHALED

WHY FIGHT TIME
WHEN YOU CAN
REWIND TIME.

DJ Khaled knows the importance of a flawless beard that radiates confidence. Find out why Rewind It 10® is his go-to for fighting greys.

KEVIN CREEKMAN

COLOR, REDEFINED

“REWIND It 10 kills all the reds, greys and other rainbow colors in your beard to give a clean and even natural look for us blondes.” -Kevin Creekman”

TYSON BECKFORD

CONFIDENCE
IN COLOR.

“My face is the first thing people see – which is why I rely on REWIND It 10 to help me look as strong and vibrant on the outside as I do on the inside.”

TRAVIS KELCE

STYLE ON AND OFF THE FIELD W/ TRAVIS KELCE.

“It's important to keep your style good on and off the field. Rewind It 10 makes it easy.”

REWIND It 10 is a hair care hub for easy, performance-based products designed to fight greys at the root.

VEGAN + CRUELTY
FREE FORMULAS
PROFESSIONAL
ITALIAN FORMULA*
FAST RESULTS
IN 5-10 MINS
VITAMIN-ENRICHED
FORMULAS

OUR CREW

BEARD

HAIR

ALL

MEET THE CREW
DJ Khaled

“REWIND It 10 is perfect for keeping my beard and mustache on point. Why fight time when you can rewind the time!”

Shop DJ Khaled’s Color

Tyson Beckford

“Having one of the most recognizable faces in the World I needed to keep my beard on point by using Rewind to keep it looking healthy and thicker and shiny.”

Shop Tyson's Color

Kevin Creekman

“REWIND It 10 kills all the reds, greys and other rainbow colors in your beard to give a clean and even natural look for us blondes.”

Shop Kevin's Color

Fat Joe

"Rewind it 10 makes me look good. And when I look good I feel good!!!"

Shop Joe's Color

REWIND WITH US

FIND MY COLOR

Select your hair color below, and we’ll match you to the right set of products, just for you.

JET BLACK

You’re bold, daring, and always focused on business.

DARK BROWN
LIGHT BROWN
MEDIUM BLONDE

“My face is the first thing people see – which is why I rely on REWIND It 10 to help me look as strong and vibrant on the outside as I do on the inside.”

- TYSON BECKFORD, REWIND IT 10 AMBASSADOR

“Why fight time when you can rewind time?”

- DJ KHALED, REWIND IT 10 AMBASSADOR

“REWIND It 10 kills all the reds, greys and other rainbow colors in your beard to give a clean and even natural look for us blondes.”

- KEVIN CREEKMAN, REWIND IT 10 AMBASSADOR

“Your hair is a reflection of you in so many ways. Rewind it 10 keeps me looking like a 10."

- JENCARLOS CANELA, REWIND IT 10 AMBASSADOR

"REWIND It 10 makes it easy for me to keep people focused on the strength of my performance, not my grays.”

- TANK, REWIND IT 10 AMBASSADOR

“People try to say you need hours to stay blonde. I like that REWIND It 10 keeps my natural color looking strong in just 10 minutes.”

- STEPHEN THOMPSON, REWIND IT 10 AMBASSADOR

"Rewind it 10 makes me look good. And when I look good I feel good!!!”

- FAT JOE, REWIND IT 10 AMBASSADOR

“It's important to keep your style good on and off the field. Rewind It 10
makes it easy.

- TRAVIS KELCE, REWIND IT 10 AMBASSADOR

TWO FORMULAS. ONE MISSION.

REWIND It 10® formulates high-performance hair color management systems designed for people on the go. Our simple, intuitive hair systems are enriched with vitamins to give your roots a moisturizing boost, while discreetly covering up greys.